A customer’s lifetime value is calculated by: a. Summing the annual sales of the customer

A customers lifetime value is calculated by: a. Summing the annual sales of the customer and then dividing by the projected

A customer's lifetime value is calculated by: a. Summing the annual sales of the customer and then dividing by the projected lifetime b. The firm's MRP system c. Summing the projected annual profitability of the customer d. Finding the NPV of a customer's projected lifetime profits for the firm

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