7-1 Journal: Looking Upstream to the Future

I’m trying to study for my Marketing course and I need some help to understand this question.

Watch What Makes Us Get Sick? Look Upstream.

In this video, Dr. Manchanda shares how his focus on “upstream” preventive care significantly improves patient outcomes while also reducing costs. In this journal, consider the implications of upstream medicine on your role as a healthcare manager and the future of healthcare.

In your response, answer the following questions:

  • What are the benefits of focusing on upstream medicine?
  • What data could you use to assess the financial impact of this focus on a healthcare organization?
  • What is one example of how technology can be used to keep patients healthier while reducing healthcare costs? (You may use examples from other videos in this module.)

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