3 to 5 pages: business editorial that presents your position on a timely business issue

 

A clear statement of the issue

A thorough discussion of each of the premises

Credible, supporting evidence for each of the premises

Response to each of the counterarguments, including evidence

A strong, logical connection between the premises and the conclusion

Thorough research and documentation

Writing that presents a compelling argument

At least 3 different citations

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