Can you help me understand this Management question?
Research a company. Locate its “Mission Statement.”
Imagine that the company had developed a new product or service and is ready to launch it. Based on your research about the company, its mission, and your idea for a new product or service for the company, produce a press release to support the launch of the product or service. The press release must be formatted correctly, as per your text’s guidance.
Put the mission statement, and then the press release, into one document with a cover (title) page formatted according to the APA formatting guidelines for cover pages (CSU Global Writing Center (Links to an external site.)). Your document should be double-spaced throughout using Times New Roman 12 pt. font.
Review the grading rubric to see how you will be graded for this assignment.
A “mock” sample press release for an NPO can be found here (Links to an external site.).